ShootProof vs. SmugMug: Which is Better?

ShootProof vs. SmugMug: Which is Better?

When it comes to choosing a platform for your photography business, there are many factors to consider. Two of the most popular options are ShootProof and SmugMug. Both platforms offer unique features and benefits, so how do you decide which one is right for you? In this article, we will compare and contrast ShootProof and SmugMug, and help you decide which platform is better for your business.

What is ShootProof

ShootProof is a powerful and easy-to-use software platform designed to help professional photographers streamline their workflow.

ShootProof offers a suite of tools for organizing, editing, sharing, and selling photos online. Photographers can quickly upload images from their cameras or mobile devices directly into the system. From there, they can easily apply edits, create galleries, and even sell photos directly to their clients. ShootProof also streamlines the delivery process by providing a secure online viewing platform that allows clients to download or purchase digital images with just a few clicks. In addition, photographers can use ShootProof’s built-in analytics tools to track customer engagement, monitor performance metrics, and gain valuable insights into their business operations. With ShootProof, photographers can maximize efficiency and profitability while providing their customers with an intuitive, enjoyable experience.

What is ShootProof

ShootProof is one of the leading photography software products on the market today, offering more features than ever before for both professional and amateur photographers alike. ShootProof simplifies complex tasks such as organizing and editing images, creating beautiful galleries for sharing with clients, and selling digital products directly to customers. ShootProof is available as a subscription service with plans tailored to fit any budget or business size. [1], [2], [3], [4]

What is SmugMug

SmugMug is an online photo sharing, image hosting, and video hosting service. It is one of the leading platforms for photographers and professionals to store, organize, edit, share, archive and sell their digital media.

SmugMug allows users to upload photos and videos onto its servers in order to create albums which can be shared with family and friends or sold as prints. The site also has a vast library of stock images that anyone can use for free. Users have access to advanced editing features such as basic adjustments (exposure, contrast, hue), filters, cropping tools and text annotations.

SmugMug also offers premium subscription plans which include additional features such as unlimited storage space for large files, unlimited bandwidth, custom branding and analytics. All plans are backed by a 30-day money back guarantee.

SmugMug is an excellent choice for photographers who want to showcase their work in the best possible light. The website is highly intuitive and user friendly, making it easy for users to quickly create beautiful galleries and albums that can be shared with anyone. It offers great protection against copyright infringement which means that all of your images are safe from theft or misuse. SmugMug also makes it easy to store photos in one place as well as selling prints online if desired. [1], [2], [3], [5]

What is SmugMug

Comparison of SmugMug and ShootProof

Both SmugMug and ShootProof are excellent tools for professional photographers. They both offer features that allow users to store, organize, edit, share, archive and sell their digital media. In this section, we will compare and contrast the two platforms to help you decide which one is right for your photography business.

Selling options

Selling options are a great way to monetize photo sharing platforms. For platform owners and content creators, selling options enable them to capitalize on the popularity of their content or services by providing users with the ability to purchase exclusive access and enhanced experiences. By offering these additional forms of revenue, platform owners can increase their income potential and give content creators additional incentives for participation in their online communities. Additionally, selling options provide users with greater control over how they interact with a platform, allowing them to tailor their experience based on personal preferences and interests.

This is a factor both services are close to neck and neck in. SmugMug offers a great selection of products, including prints, canvas wall art, photo books, calendars and more. ShootProof also provides users with an extensive collection of print and digital products that can be customized according to personal preferences.

Both services offer secure payment processing options for customers’ convenience.

Both have an integrated studio management feature that allows photographers to quickly and easily set up payment plans, track sales and access reports. The main difference between the two is that ShootProof provides a shopping cart system which can be used to create promotional discounts or special offers for customers.

And if you are ever confused about something, you can refer to many tutorials offered by both services. ShootProof goes as far as providing users with voiced tutorial videos to guide them through the process of setting up a sales page or creating custom products.

You can share the links to social media, emails, or other platforms to allow your customers to easily access the products they want to purchase. Both services also provide users with the tools needed to manage orders, process payments, and even customize their checkout page. SmugMug makes it more intuitive than ever to create a storefront that looks professional and is easy to manage. With ShootProof finding those features is quite harder than with SmugMug.

Comparison of SmugMug and ShootProof


Analytics are an essential part of any successful business today. They provide invaluable insights into customer behavior, performance metrics, and revenue generation that are essential for staying ahead in the highly competitive photography industry.

Both services have powerful analytics tools that allow users to monitor their sales performance, track customer behavior and review usage trends. SmugMug’s analytics dashboard is highly interactive with several customizable views. It also provides detailed reports on revenue, traffic sources and sales growth. It also offers integration with Google Analytics so that users can gain even deeper insights into their data.

ShootProof provides an equally advanced analytics feature set that includes tracking page visits, total uploads, downloads and conversions from the platform. Additionally, it offers tracking of web traffic referrals and a visual heatmap for quick analysis of where customers are spending most of their time when visiting ShootProof galleries.

Features and functions

Features and functions are essential components that make a photo sharing platform successful. They provide the necessary capabilities to enable users to interact, share, store, and access photos in an efficient manner.

For instance, features such as tagging, captions, and commenting give users the ability to label their photos with relevant information for easy searching later on. Additionally, search filters can help users quickly find images based on certain criteria. This allows them to organize their content more effectively so that it is easier to navigate through their library of photographs.

Let’s begin by talking about UI/UX. SmugMug offers an easy to use interface with all of the features integrated into one page. All of the tools can be easily accessed from the main gallery page, making it simple for users to navigate around and find what they are looking for. ShootProof also offers a comprehensive user experience with its intuitive design and enhanced search capabilities. However the website looks quite dated when compared to SmugMug’s more modern design.

When it comes to gallery management, both platforms provide robust tools for organizing and presenting your images. SmugMug allows users to create beautiful galleries with a wide range of customization options such as the ability to add captions, tags, colors, backgrounds and more. It also includes a powerful drag-and-drop editor that makes it easy to re-arrange photos into different albums. ShootProof also offers similar features but the issue arises when setting a cover image for your albums. SmugMug makes it easy to choose a thumbnail image but ShootProof does not have this capability which can be quite cumbersome for users.

Client support

Client support is an important part of any photo sharing platform. It helps to ensure users can get the most out of the platform and also allows them to receive help quickly when they have any questions or problems. Client support ensures that users can get help quickly, as well as providing a personalized touch to their experience on the platform.

Comparison of SmugMug and ShootProof

Both SmugMug and ShootProof have 24/7 customer service teams who are available by phone, email or live chat. Additionally, they both offer online tutorials and FAQs that can help users find answers to common questions quickly. ShootProof also offers an online community forum where users can post their questions and get answers from other users of the platform.

ShootProof also has a phone line which SmugMug doesn’t offer. While some may consider this old-school in comparison to the online-only support that SmugMug offers, this could be a very helpful feature for those who prefer speaking with someone directly.

Overall, both platforms provide excellent human-to-human customer support, making it easier for users to get help whenever they need it. However, ShootProof does have the edge in terms of having a phone line and an online forum. These features give users the ability to get personalized assistance from other users as well as from their own support team.


Pricing is an essential part of any photo sharing platform. As a platform owner, it is important to understand the various factors that influence how much you should charge for your services. By taking these into consideration, you can ensure that your pricing strategy will be attractive and effective in attracting and retaining customers.

A key factor in determining prices is understanding what the market demands. It is crucial to consider the type of photos being shared on your platform and determine an appropriate price point based on its value. Additionally, looking at competitors’ prices can provide insight into what other platforms are charging for similar services and help guide decision-making around pricing.
Now let’s take a look at the pricing plans of SmugMug and ShootProof.

SmugMug offers three different pricing plans: Power, Pro and Portfolio. The Power plan is the most affordable at $13/month, while the Portfolio plans cost $28/month and Pro plan costs $45/month respectively. All plans include unlimited storage but the higher tier plans offer more features such as private galleries and customer support.

Comparison of SmugMug and ShootProof

ShootProof also offers different pricing tiers but these depend on the amount of photos you plan to share on the platform. Their Basic plan is free and offers limited features but it can be upgraded to their 1,500 photo plan for $10/month, a 5,000 photo plan for $20/month, 25,000 plan for $30 fee, and Unlimited Plan for $60 a month! [1], [2], [3], [4], [5]

Advantages of SmugMug

Now that you know more about the pricing plans and features of both SmugMug and ShootProof, let’s discuss some of the advantages that SmugMug offers.

Intuitive design

SmugMug’s website builder offers a sleek, modern design that stands out from the crowd. It is extremely easy to customize with drag and drop tools, making it ideal for photographers who are looking for a professional-looking online home for their images.

Drag and drop functionality also adds to the user experience. This makes it easier to build a website by quickly rearranging elements on different pages and easily adding photos from your portfolio.

Customization Options

SmugMug also offers extensive customization options, allowing you to tailor your site to look exactly how you want it. You can choose from various themes, backgrounds, fonts, colors, and more. Plus, you can add custom HTML/CSS snippets or use the built-in widgets to create unique functionality for your website.

You can even customize how images are displayed in galleries with features like zoomable slideshows and light boxes that allow viewers to see the full image without ever leaving the page.

Secure storage

Finally, SmugMug boasts secure photo storage capabilities that allow you to keep your images safe and sound. You can store up to 500GB of photos, meaning you’ll never have to worry about running out of space or losing your images due to an accidental deletion. And, if you ever need to back up your images, SmugMug offers automated backups so you don’t have to do it yourself.

Password protection of your galleries and photos also helps ensure your images stay safe and secure. You can control who has access to view or download your photos, which is important for photographers looking to protect their work. [1], [2], [3], [5], [6]

Advantages of SmugMug

Disadvantages of SmugMug

Despite all the advantages that SmugMug offers, there are still some drawbacks to consider.

Some features are complicated

While on a basic level SmugMug is fairly easy to use, some of its more advanced features can be hard to figure out. If you want to build something beyond the basic template, you may need to consult a web developer or designer in order to get started.

This may be a problem if you are just starting out and don’t have the budget to hire someone. On the other hand, if you do have the money to invest in a website, SmugMug may be worth it due to its high quality design and customization options.

No free plan

Another drawback of using SmugMug is that there is no free option available. This means that all photographers must pay for one of their subscription plans in order to use the platform. While most plans are fairly affordable, this could be an issue for those who are on a tight budget or only need basic features.

RAW image upload is only allowed on more expensive plans and this could be a deal breaker for photographers who need this feature in order to do their job. Same goes for custom URLs! [1], [2], [3], [5], [6]

Advantages of ShootProof

Let’s talk about what ShootProof does best. There are plenty of features that make ShootProof the perfect platform for photographers.

Selling images is made simple

Selling images with ShootProof is incredibly simple. The platform offers photographers the ability to upload and sell their photos with ease. ShootProof allows you to set different prices for each item, so you can quickly adjust your pricing as needed. You can also easily add discounts, coupon codes and more.

Advantages of ShootProof

Simple album creation

Creating albums with ShootProof is also easy and intuitive. All you have to do is upload the images, create galleries, choose your price list, add a cover photo and publish. It takes just minutes to create amazing albums that you can share with your clients or embed on your website.

Lightroom plugin support

ShootProof is known for its support of Lightroom plugins, which allows photographers to easily upload and organize their photos in ShootProof. This makes it easier for them to manage their photo galleries and display them on the web for customers to browse and purchase. [1], [2], [3], [4], [7]

Disadvantages of ShootProof

While ShootProof has some great advantages, there are also a few disadvantages to consider.

Confusing back-end user interface

The back-end user interface of ShootProof can be confusing and overwhelming to some photographers, particularly those who are new to the platform. It takes time and effort to learn how to navigate the system and use all its features.

The design of ShootProof is also quite outdated, which can be off-putting for potential customers. While it does provide all the necessary features for photographers to manage their portfolio and sell their work, its dated interface could be a turn-off for some.

Weird Gallery Preview UX

One of the biggest downsides to ShootProof is its awkward gallery preview interface. While the galleries look great on the front end, navigating them can be tricky. This may take some getting used to for photographers who are new to using ShootProof. [1], [2], [3], [4], [7]


Is ShootProof free to use?

ShootProof provides free 14-Day trials for the Standard and Pro versions of their software. After your free trial ends, you must purchase a subscription plan in order to continue using the features offered by ShootProof. As a free user you can store 100 photos in your account, but you won’t be able to share them with anyone. There are four different subscription plans available and they range from $10 per month to $60 per month depending on the features you need and the number of photos that you want to store.

Even when it comes to bought plans, ShootProof offers cheaper options than SmugMug. SmugMug offers three different subscription plans starting at $13 per month, with the most expensive plan costing $45 per month. ShootProof often helds discounts and promotions, so it is possible to save money by taking advantage of these offers.

What is better than SmugMug?

SmugMug is one of the most recognized and popular photography platforms, and is often considered the “gold standard” in terms of features and usability. However, ShootProof is quickly gaining in popularity as a rival platform with advanced features that may be more suitable for certain users.

For photographers who have large portfolios or those looking for powerful workflow options, ShootProof might provide the best options. It has an easy-to-use dashboard that makes it simple to organize images into galleries and make any desired changes with just a few clicks. Additionally, ShootProof offers a comprehensive range of proofing tools, image editing capabilities, and ecommerce integration solutions so you can easily sell digital downloads and prints directly from your website or gallery.

ShootProof also has an advantage when it comes to accessibility and customer support. It’s available on any device, including iOS, Android, and web, with no need for software downloads or plugins. Plus, their customer service team is highly responsive and can help you quickly resolve any problems that may arise.

Overall, ShootProof is a great alternative to SmugMug if you’re looking for an easy-to-use platform that offers powerful features and enhanced customization options. However, it’s important to remember that the decision of which platform to choose will ultimately come down to your individual needs.

Do professional photographers use SmugMug?

Yes, professional photographers do use SmugMug. It is a popular online platform that allows them to showcase their work with ease and reach out to potential clients. SmugMug has become an industry standard for storing, managing, and displaying images for both professional and amateur photographers alike.

The platform provides users with the ability to create unlimited galleries, upload images in high resolution, customize the look of their portfolio with an array of themes and templates, as well as sell prints directly from their page. With its easy-to-use drag-and-drop system and customizable options, it’s no wonder why SmugMug is preferred by many professionals in the photography industry today.

Yes, the storage is unlimited even on the lowest tier, allowing photographers to store thousands of images without fear of running out of space. Plus, the platform’s intuitive interface makes it easy to upload and manage your photos with minimal effort.

For photographers looking to get the most out of their online portfolio, SmugMug offers an array of additional features such as SEO optimization, website customization options, promotional tools, and more. This makes it a great choice for those who are serious about taking their business online.

Is ShootProof better than Pixieset?

The comparison between ShootProof and Pixieset is a bit of a tricky one. On the surface, both offer many of the same features for photographers. Both are online software solutions crafted to help photographers professionally manage their business in different ways.

When it comes to key features, both platforms have similar offerings, such as client proofing, access rights and permission settings, built-in digital delivery systems, beautiful custom galleries for clients with ecommerce options for prints/products sales, integration with third-party services like Stripe or PayPal, and comprehensive reporting capabilities.

Where they differ—and where you can make an informed decision about choosing one over the other—comes down to ease of use and cost.

SmugMug prides itself on having an intuitive user interface, and more customization options. However it’s more expensive than ShootProof, which offers an easy-to-use platform with basic features.

For those who are just starting out and don’t need the more advanced features that SmugMug provides, ShootProof would likely be the better choice as it is considerably less expensive. However, if you are looking for more functionality or need a custom solution that requires deeper customization capabilities, SmugMug might be the better bet. Ultimately, it comes down to your budget and feature needs when deciding between ShootProof and Pixieset.

Useful Video: Shootproof – Client Photo Delivery System


ShootProof and SmugMug are both great options for photographers who want to showcase their work, store photos, and even sell prints or digital products. As a professional photographer, you should consider the features that are available and determine which ones best match your needs.

In this article, we compared the two platforms in terms of pricing, features, and ease of use. Both are excellent options for photographers who want to share their work with clients or customers. However, for photographers looking to quickly set up a portfolio and begin selling digital goods, ShootProof is the clear winner. However, if you need more features such as custom branding and extensive gallery options, SmugMug offers more flexibility.

Ultimately, the decision of which platform to use depends on your personal needs. Both ShootProof and SmugMug offer amazing tools that can help you show off your photography with ease. Whichever platform you choose will ensure your images look their best!

Thanks for reading this guide and we hope it helped you make the best decision for your photography business. Good luck! Happy shooting! 🙂